Stop Measuring Engagement. Start Measuring What Actually Matters.
Most social strategies are built backwards. Agencies create content, then retrofit business justifications to it. We're changing that
The £0 Marketing Strategy Every Business Should Be Using
If I told you there was a marketing strategy that cost nothing, built trust, attracted customers and worked, you'd probably assume there was a catch. There isn't.
5 Ways AI Can Save Small Businesses 10 Hours Every Week
For many small business owners, AI still feels overwhelming.
Why Your Brand Isn't Growing (And It Has Nothing to Do With the Algorithm)
Think the algorithm is holding your brand back? Think again.Here's why strategy will always always trump the algorithm
How to Build a Brand People Talk About
Everyone wants their brand to go viral. The brands that last aim for something different. They aim to be remembered. Here's why memorability, not algorithms, is the real key to building a brand people
What a Social Media Audit Should Actually Include
At Brainiac, we see a social media audit as the foundation of a successful strategy. Before creating content or launching campaigns, we want to understand exactly where a brand stands today.