Aurora
Turning Global Motorsport Into Millions of Moments
To build and execute high-impact social strategies across Aurora’s global portfolio, growing audiences, driving engagement and turning world-class sporting moments into measurable commercial results.
Delivered 250M+ views across major campaigns
Led social strategy across 150+ campaigns, generating more than 250 million views and 60 million in reach across major international sports and entertainment properties.
Built audiences that actively engaged
Achieved an 8.2% engagement rate by combining platform-first creative, real-time storytelling and content designed around the behaviours of highly engaged sports audiences.
Turned attention into commercial impact
Delivered up to 350% ROI, demonstrating how strategic social media could go beyond awareness to create measurable business value across properties including E1, Extreme H, WRX and Supertri.
Tribe of 6
Building One of the UAE’s Fastest-Growing Fashion Brands on Social
To launch and grow Tribe of 6’s social presence, building a distinctive fashion identity, growing an engaged community and turning content, creators and culture into brand awareness.
Built a community of 16,000+
Grew Tribe of 6 to 16.3K Instagram followers, establishing a strong digital audience in the competitive UAE fashion market.
Turned a fashion label into a lifestyle brand
Developed a distinctive creative direction across photography, video and social-first storytelling, creating a cohesive identity audiences could instantly recognise.
Built an ecosystem around the brand
Combined influencer partnerships, UGC, community management and a dedicated ambassador programme to expand reach and turn customers and creators into active brand advocates.
Women Who Thrive
Building a Community Where Women Thrive
To transform Women Who Thrive’s social presence into an engaged, empowering digital community, growing its audience, increasing organic reach and creating content that inspires meaningful interaction.
Built a community of 22,000+ followers
Grew Women Who Thrive into a strong digital community of 22,269 followers, using empowering, audience-first content designed to connect with and inspire women.
Generated significant organic visibility
Delivered 148,368 content views and reached 32,869 accounts, helping expand the brand beyond its existing community and attract new audiences.
Turned reach into meaningful engagement
Achieved an average of 275 interactions per piece of content, combining relatable storytelling, educational content and community-led conversations to create an audience that actively participated, rather than simply watched.
Sleeper Football
Launching One of America’s Biggest Football Apps in the UK
To launch Sleeper Football into the highly competitive UK market, building its social presence from zero, creating culturally relevant football content and establishing an engaged community of UK fans.
Built the UK audience from zero
Grew Sleeper Football from 0 to 1,221 followers in just six weeks, creating an engaged community around a previously unknown brand in the UK market.
Reached 10,000+ football fans
Generated a reach of 10,007 accounts through culturally relevant, platform-first content including Euros coverage, street interviews, Reels and real-time commentary.
Created an audience that engaged
Achieved a strong 5.27% engagement rate, demonstrating that localisation, reactive content and an understanding of UK football culture could quickly turn awareness into active participation.
Tutorful
How We Revolutionised Tutorful's Social Media Pages
The primary goal was to revamp Tutorful’s social media presence, particularly on Instagram, to enhance brand visibility, engage with a wider audience, and drive traffic to the platform for increased tutor bookings.
Built a stronger, more engaged community
Grew Tutorful’s social audience to 4,143 followers, while achieving a strong 7.2% engagement rate through educational, relatable and parent-focused content.
Turned content into consistent reach
Built a data-led content strategy that generated an average of 14,044 accounts reached per day, significantly strengthening Tutorful’s visibility with parents and students across the UK.
Made real outcomes the heart of the brand
Used proof, storytelling and educational content to position Tutorful as a trusted choice for families, supported by the powerful result that 92% of parents said their child achieved their target grade.
AlShaya
Launching and Growing the UAE’s Biggest Restaurant Chains on Social Media
We had to develop and execute successful social media strategies for major restaurant chains in the UAE, driving engagement, brand awareness, and customer loyalty across platforms like TikTok and Instagram.
Built audiences from zero
Launched Shake Shack ME on TikTok and grew the account to 5,000+ followers in just three months, proving the impact of a platform-first, human-led content strategy.
Created content with massive reach
Delivered standout campaigns generating 30 million views for Shake Shack and 25 million views for PF Chang’s, using culturally relevant content, trends and the right creator partnerships.
Turned social media into community
Repositioned The Cheesecake Factory’s Instagram around vibrant, people-led content, driving stronger engagement, user-generated content and deeper connections between the brand and its audience.
Arab Health -> WHX
How We Helped Arab Health Achieve 8.7 Million AED in Sales through Social Media Marketing
Our primary objective was to leverage social media platforms, particularly Instagram, to drive ticket sales for Arab Health while managing a brand transition.
Turned social media into £1.8M+ in revenue
Helped Arab Health successfully move from free admission to a ticketed model, generating AED 8.7 million (£1.8M+) in ticket sales in just three months through integrated organic and paid social.
Built reach, audience and cultural relevance
Generated 2.8M+ organic impressions and 6,550 new Instagram followers, combining engaging content with major creators including Mais Vault (2.5M followers) and high-impact moments such as the Burj Khalifa projection.
Managed a major global brand transition
Led the social storytelling around the transition from Arab Health to WHX Dubai, using reels, CGI, thought leadership, influencer content and the brand reveal to introduce the new identity to an established global audience.
Roche
How We Grew the CEO of Roche Pharmaceuticals' Following by 67% in Just 3 Months
As the CEO of a prominent global company, Teresa's online presence was critical in driving her personal brand, connecting with industry leaders, and influencing the broader healthcare community. However, her LinkedIn following was relatively modest, and her social media engagement did not reflect her leadership stature.
Grew an executive audience by 67% in three months
Increased the Roche Pharmaceuticals CEO’s LinkedIn following from 34,000 to nearly 53,000, building an audience aligned with her position as a global healthcare leader.
Turned executive expertise into thought leadership
Built a consistent personal brand and content strategy around leadership, industry insight and behind-the-scenes storytelling, giving her communications a clearer voice and stronger identity.
Built influence, not just followers
Delivered a 35% increase in engagement and 96% positive sentiment, combining strategic content with proactive community management to strengthen credibility and connection with her audience.