Here are just some of the brilliant work we've done for our client
Helping Tutorful Connect With Thousands of UK Parents
A social media strategy built around trust, education and community that delivered consistent engagement and meaningful growth.
The Challenge
Tutorful is one of the UK's leading tutoring platforms, helping students access personalised learning support across a range of subjects and educational stages.
The challenge was to create a social media presence that resonated with parents, communicated Tutorful's expertise and encouraged meaningful engagement while supporting wider business objectives.
Our Approach
Brainiac Social developed and managed a content strategy focused on parent education, academic support and student success.
Our content pillars included:
- Study tips and revision advice
- Parent-focused educational content
- Seasonal education campaigns
- Tutor expertise and success stories
- Community engagement and awareness days
- Organic audience growth
Every piece of content was designed to provide value first, building trust with parents while strengthening Tutorful's position as a leading education platform.
Results
The Impact
📈 4,143 Instagram followers
💬 7.2% average engagement rate
👥 14,044 accounts reached
⭐ 92% of parents reported their child achieved their academic goals
Through a consistent content strategy and audience-first approach, Tutorful strengthened its relationship with parents and students while growing an engaged online community.
Strategic thinking. Meaningful impact.
Aurora Media operates at the intersection of world-class sport, entertainment and storytelling. Our role was to transform that energy into a social-first strategy that engaged audiences, amplified major sporting moments and delivered measurable results across multiple platforms and markets.
The Challenge
Aurora Media manages a diverse portfolio of sporting properties, broadcasters and events, each with unique audiences, objectives and content requirements.
The challenge was to create a social media strategy capable of supporting multiple brands simultaneously while maintaining consistency, driving engagement and delivering meaningful business outcomes.
Our Approach
We developed a strategy-led social media framework designed to maximise audience engagement across every touchpoint.
Our work included:
- Social media strategy and planning
- Content creation and copywriting
- Community management
- Event and live coverage
- Campaign development
- Performance reporting and optimisation
- Paid social support
Every piece of content was designed to strengthen audience relationships while supporting wider commercial objectives.
Results
Through a consistent, audience-first approach, Aurora Media achieved significant growth across multiple channels and campaigns.
The strategy delivered:
- Increased audience engagement
- Greater content visibility
- Stronger brand recognition
- Improved campaign performance
- Enhanced commercial returns
Most importantly, it helped Aurora Media continue building one of the most engaged sports communities in the region.
Turning Scrolls Into Cravings.
Through trend-led content, cultural relevance and community-first storytelling, we helped launch and grow Shake Shack Middle East's TikTok presence, transforming a new channel into a powerful brand-building platform.
The Challenge
Shake Shack wanted to establish a presence on TikTok, a platform where creativity, authenticity and cultural relevance drive visibility.
With no existing audience on the channel, the objective was clear: build awareness, grow an engaged community and position the brand as a must-follow account for food lovers across the region.
Our Approach
We developed and executed a TikTok-first content strategy designed specifically for regional audiences.
By combining trend-led creative, human-led storytelling and visually compelling food content, we created videos that felt native to the platform while remaining true to the Shake Shack brand.
Our strategy focused on:
- TikTok-first content creation
- Trend monitoring and rapid execution
- Community engagement
- Culturally relevant storytelling
- Organic audience growth
- Short-form video production
Every piece of content was designed to stop the scroll, spark conversation and drive engagement.
Results
0 → 5,000 Followers in Just 3 Months
Building a highly engaged audience from a standing start.
30 Million Views on a Single Video
Delivering viral reach and significant brand exposure.
Regional Impact and Boosted Visibility and Brand Interest
Driving awareness and conversation across the Middle East.
The launch demonstrated the power of platform-native content and strategic storytelling.
By creating content audiences genuinely wanted to watch and share, Shake Shack Middle East quickly established a presence on TikTok, generating millions of views and building a growing community of brand advocates.