Why Your Brand Isn't Growing (And It Has Nothing to Do With the Algorithm)
Think the algorithm is holding your brand back? Think again.Here's why strategy will always always trump the algorithm
How to Build a Brand People Talk About
Everyone wants their brand to go viral. The brands that last aim for something different. They aim to be remembered. Here's why memorability, not algorithms, is the real key to building a brand people
What a Social Media Audit Should Actually Include
At Brainiac, we see a social media audit as the foundation of a successful strategy. Before creating content or launching campaigns, we want to understand exactly where a brand stands today.
The Death of the Social Media Agency
The future belongs to brands that are remembered. And the agencies that help build them.
Most Brands Don't Have a Content Problem. They Have a Story Problem.
Before creating your next piece of content, ask yourself one simple question: If our social media disappeared tomorrow, would anybody miss it?